We’re 100% committed to giving back to the planet so that our youngest customers have a bright future. We have therefore partnered with Eden Reforestation Projects, who are recognised as one of the most effective re-forestation projects on the planet.
We pledge to plant one tree for every £10 of spend at The Original Family Collective. Our vision is to plant 1 million trees. Wildly ambitious? Absolutely. But go big or go home, right?
About Eden Reforestation Projects
The destruction of healthy forest systems causes so many different problems. Trees provide a habitat for animals, purify water sources, control flooding and erosion and help to replenish the soil with nutrients needed for farming. When farmers can't grow anything their farms fail and they have no option but to move to the overcrowded cities looking for work. Often they have to resort to selling themselves or their families into slavery just to survive.
Eden Reforestation Projects have a holistic approach to reforestation and ecological restoration. They start by hiring the local villagers to plant trees. This gives them a consistent income so they can provide for their families again. As the reforestation effort goes on, healthy forests begin to emerge and the negative effects of deforestation begin to disappear.
By focussing on areas of high unemployment they have created thousands of jobs in some of the hardest hit places in the world. Since they began, over 250 million trees have been planted around the world in Kenya, Madagascar, Nepal, Haiti, Indonesia, Mozambique.